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New Gemius Brand Managers
2011-09-15
Gemius, the leading internet research agency in the EMEA region, has added the position of Brand Manager to its Sales and Marketing Department. These new posts will be held by 3 persons: Marcin Mazurkiewicz, Robert Różycki and Aleksander Szafaryn. The fresh Brand Managers will be responsible for the management of Key Products developed by the company on the Polish market as well as in several dozen other European and Middle East countries.
Aleksander Szafaryn is the new gemiusStream Brand Manager. Robert Różycki is responsible for the gemiusHeatMap study. The third Brand Manager, Marcin Mazurkiewicz, coordinates the development of the gemiusGeo database, the Vsender solution, www.rankingcee.com project and other tools supporting Gemius studies. All the three newly appointed Brand Managers had worked for the company beforehand; they are experts in the field of Gemius research tools and the company’s customer profiles.
The Brand Managers’ activities will focus on coordination and implementation of innovative marketing solutions, comprehensive promotion and presentation of Gemius studies, initiation and conducting trainings, technical support, as well as market analysis. The decision regarding the creation of this new position in the company’s global structure is related to the dynamic development of the products and research tools portfolio.
Currently the offer of internet studies conducted by Gemius is available in several dozen countries in Europe and the Middle East. Simultaneously with our geographical expansion, we are developing our research tools. In this situation, effective marketing communication on all markets of Gemius presence is a must. That is why we have decided to appoint Brand Managers who will coordinate the above activities – says Artur Zawadzki, President of the Board at Gemius.
The gemiusStream study provides all information concerning the behaviour of users who consume online multimedia content (audio, video, online games). The gemiusHeatMap study gives a complete overview of clicks made by website visitors, thus enabling an immediate estimation of the most popular parts of the webpage. The gemiusGeo database gives the possibility to identify cities and regions from which internet users connect the web.
Download the complete version of the press release in the Word format
Contact:
Marta Klepka, International Marketing Director, marta.klepka@gemius.com
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