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The methodology of gemiusWebEffect

gemiusWebEffect is an expert assessment based on structured indicators, consisting of  eight components which fully cover all aspects influencing a website's performance.

The scope of gemiusWebEffect-based analysis is tailored individually to every single project. The research investigates specificity of a market segment, characteristics of the target group, the business purposes and nature of your website. Each aspect of the analysis is subjected to customisable analytical weights with appropriate consideration of the business characteristics and goals of a particular inquest.

The research service has  the following three options:

  • analysis of your web site (site audit)
  • analysis of your and your competitors' sites (benchmark and market positioning)
  • analysis of best practices and trends prevailing in your market segment

To provide you with a holistic assessment of your website, gemiusWebEffect analysis may also include results obtained in course of other research services performed by Gemius SA:

  • audience and user behaviour analysis (gemiusTraffic, gemiusProfile)
  • analysis of traffic and socio-demographic profile of users visiting your competitors' websites – online panel research (gemiusAudience)
If you would like additional information, feel free to contact Gemius.