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The influence of the place of connection to the Internet on the visited web sites
2006-08-04
Have you ever wondered how Internet users spend their time on the Internet? Which sites do they visit most frequently? Do you know that to some degree it may depend on the place of connection to the Internet? The results of the research study conducted by Gemius SA are really interesting.
The methodology of gemiusAudience gives an opportunity to use several indicators describing traffic generated on web sites, as well as Internet users´ preferences concerning their online activity. One of the most important indicators is the one concerning audience composition. The indicator shows whether a given web site or a group of sites awakes interest among the surveyed target group. It allows for effective planning and conducting online advertising campaigns.
In May the analysis of the ranking has shown that the highest participation of Internet users who use the Internet at work has been recorded on the web sites dedicated to the biggest portals and web sites with news, such as delfi.lt, omni.lt, or lrytas.lt. Consequently as we can see employees are do not seem to waste their time surfing on the Internet but they read news to be up-to-date with current events. On the other hand, the data shows that Internet users relax at home, since and the web sites visited most often are chats, games and web sites with blogs. On the first place, according to the composition of audience, there was point.lt and it was followed by blogas.lt and games.lt.
The results of the ranking conducted in May and concerning 10 most popular Internet web sites according to the number of visitors (real users) does not differ significantly from the results from the previous month. Only three from the group of the most often visited sites in April changed their position. lrytas.lt and omni.lt outrun klase.lt. Also, the web site supermama.lt got a better result occupying the 9th position in May, when compared to the 11th one in April. The three most popular websites in Lithuania have strengthened their positions and the leader is still Delfi.lt followed by one.lt and zebra.lt.
The gemiusAudience surveys, thanks to their unique methodology, allow for measuring traffic generated on the Lithuanian Internet and showing changes taking place every month. A great value of the survey is also the fact that it shows the activity of some selected target groups. Therefore it is possible to screen, what kind of information is looked for on the net by, for instance, women, elderly people, city dwellers or by people living in the country, or representatives of different professional categories.
Gemius Baltic - Gemius Baltic is a part of the largest online research agency providing its services on the Central and Eastern European markets - Gemius SA. The Gemius group has been conducting online research since 1999. Gemius Baltic provides professional research, analytical and advisory services to all brand name clients of the online market. We offer a wide range of complex research types, providing data on: the Internet users´ behavior (gemiusTraffic), the Internet audience profiles (gemiusProfile) or online advertising campaign effectiveness (gemiusEffect). In-depth, elaborated reports and analysis, prepared by Gemius, provide accurate, high-quality knowledge about the Internet market. Our Clients´ and Partners´ portfolio includes Lithuanian and international companies. Gemius Baltic, in cooperation with Delfi and Adnet.lt conducts gemiusAudience research - a standard for audience measurement of the biggest Lithuanian web sites. gemiusAudience is a Reach/Frequency audience measurement type of research and it consists in creating and maintaining a panel of the Lithuanian internet users research together with a 'site-centric' type of research.
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