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Industry Organizations

Mediaresearch provides one of the broadest and methodologically the most complex surveys being implemented on the research market, the TV audience monitoring. This survey is being implemented in the Czech Republic since 2002 (2001-2002 its preparation) and currently Mediaresearch has bid forits continuation until 2012. All the research and technology know how for the implementation of the TV audience monitoring is in the ownership of Mediaresearch and Mediaresearch has been developing it with its strategic partners. Mediaresearch in cooperation with Polish GEMIUS SA provides Monitoring of Internet servers attendance and Survey of socio-demographic structure of Internet audience in the Czech Republic - project NetMonitor. Simultaneously it does marketing and business support of other GEMIUS SA products on the Czech market.

Gemius' partner in gemiusAudience study in Slovenia and Croatia - VALICON - is the biggest Slovenian-owned company for marketing, media, social research and consulting in this country. The firm is a pioneer in many research areas in Slovenia and it actively conquers new markets: Croatia, Serbia as well as Bosnia and Herzegovina.

One of the Hungarian market leaders Ipsos Szonda - the Media, Opinion and Market Research Institute in Budapest, cooperates with Gemius as regards the gemius/Ipsos Audience research. The company is a member of the Ipsos Group, which consists of 40 research agencies, having offices in Europe, North and South America, Australia as well as in China.

Gemius' partners in gemiusAudience study in Israel are Erez Bahat and Market Watch - a well recognized and respected research agency in this country. Market Watch has been operating on the Israeli market since 2000, providing professional research solutions to brand name clients. Research engagements offered by the company include: brand equity measurement, brand positioning, market potential analysis, needs assessment, concept testing, customer loyalty measurements, employee loyalty measurements, pricing research, package tests, home usage tests, advertising effectiveness studies.