Research Studies

• gemiusTraffic
• gemiusAudience
  • Research Benefits
  • Research Methodology
  • Pop-up panel - Ukraine
  • Sofware Panel - Russia
  • Participation in the Research - Ukraine
  • Indicator Definitions
  • Research Idea & Proposal
  • gemiusAudience Results
  • Register Account
• gemiusEffect
• gemiusProfile
• gemiusHeatMap
• gemiusAdHoc
• gemiusFGI
• gemiusAccessibility

Methodology of gemiusAudience

Evolution of gemiusAudience

Over the course of the past 6 years, Gemius has conducted every type of online research possible – from log file analysis to classic (CATI-recruited) household panel monitoring. On the basis of these experiences, Gemius has developed, tested and implemented the gemiusAudience methodology across Eastern Europe with great success.

Nobody has developed a practically workable „pure” audience measurement method for online audience measurement. Each of the separate online research techniques that have been developed have various significant limitations. These limitations – based on the experiences of Gemius S.A. in Eastern Europe and confirmed in numerous methodological papers available from ESOMAR and the ARF – are known throughout the market.

Resolving the limitations of „pure” methodological approaches requires an integration between multiple research methods. As of October 2005, only a handful of companies around the world had successfully accomplished this goal. Gemius has been conducting integrated online audience measurement since 2002 using the gemiusAudience Approach.

The gemiusAudience approach follows one of two paths: pop-up panel or software panel.

As it is shown above - the two methodologies independently report data consistent with each other – leading Gemius’ clients to believe that they are effectively interchangeable. Several markets where gemiusAudience started with a pop-up panel have since progressed to the Software Panel, with a smooth transition process.

For more information on the gemiusAudience methodology contact Gemius.