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gemiusBrandingEffect - measuring the campaign’s impact on brand awareness, perception, message association and more

Benefits from the gemiusEffect Study

gemiusEffect provides you with the most complete set of data to measure the effectiveness of your online advertising campaign. We provide much more than basic information about how many users were reached by a campaign.

  • You will receive full online media metrics for your campaign - the "direct response" dimension of the campaign's impact.
  • You will receive full measurement of the campaign's impact on your brand - the "branding response" dimension of the campaign's impact.
  • You will receive full post-buy analysis of the target group which was reached by your campaign - the "profile" dimension of the campaign's impact.

gemiusEffect is the most complete ex post analysis of campaign effectiveness - more complete than traditional media's campaign effectiveness research. Using gemiusEffect, you can learn whether the budget assigned to your online campaign was optimally spent. Through analyzing previous campaigns you can plan future campaigns better.

What benefits will you have from doing a gemiusDirectEffect study?

  1. You will receive detailed data about your campaign (in real-time):
    • Number of Internet users who visited your web site due to the campaign
    • Number of visits that took place & the time spent by visitors to your site
    • Actions taken by Internet users on your web site
    • CTR (Click Through Rate) for different online creative
    • Analysis of behavior of Internet users exposed to your campaign
    • Geographical analysis of the campaign's direct response
  2. Since data is collected in real-time, you will be able to optimize the campaign based on instant feedback.
  3. You will learn where it is wisest to emit your online advertising campaign.
  4. You will be able to judge whether the campaign increased sales or met its direct response goals.

What benefits will you have from conducting a gemiusBrandingEffect study?

Thanks to gemiusBrandingEffect you will be able to:

  1. Learn whether the campaign reached its branding goals
  2. Learn how the campaign affected your brand
  3. Learn how users who have not been exposed to the campaign or have not visited your web site perceive your brand
  4. Gain an objective analysis of the branding impact of different creative, helping to eliminate unperforming creative from your media plan

What benefits will you receive from the gemiusProfileEffect study?

  1. You will learn whether the campaign achieved its goals
  2. You will learn whether the campaign reached the desired target group
  3. You will be able to extract valuable take-aways to better plan the next online advertising campaign